History of IPS


  • International Pheromone Systems Ltd had its origins in Food Industries Ltd (a Unilever subsidiary) & Borregard (a leading pulp paper company in Norway).
  • Some aromas manufactured by Food Industries Ltd were found to be attractive to fruit flies, notably a raspberry flavour (named Rastone in the food industry and Cuelure in the pheromone pest control business).
  • These products became part of the product range for IPS.


  • Borregard was interested in using pheromones to protect trees they used in making paper. The connection with Food Industries pheromone division gave them control over the situation. Its base changed to Norway House in London.
  • Borregard later decided to slim down their divisions. With pheromones being a niche industry, International Pheromones became a casualty. The company became known as Rebercrest and was to be run by ex-Borregard employees.


  • IPS Ltd became independent when it was purchased by David Hartley. This was a start of the family business that you see today.
  • Its product range by then included trapping systems based on pheromones for monitoring and quantifying insect pest infestations in stored food and agricultural industries.


  • Dave Hartley handed over general management of the company to his son.
  • Graeme came with a degree in business, had project management experience in the building industry and sales experience in the food ingredients industry.


  • Ownership of the company was transferred to Graeme Hartley.
  • Moved to new premises near Liverpool as part of a five-year expansion plan. 
  • Insectrac brand was registered.
  • Employed an Operations Manager to set up the new site and improve efficiencies in new production machinery.


  • Continuing the growth of IPS, the technical team was strengthened with the addition of a consultant with over 30 years’ experience in the IPM industry.
  • Employment of an entomologist with trial experience of Middle Eastern insect pests. 
  • Continuation of alliances with research institutes, universities and associations. 
  • Focusing manufactured products in five key industry sectors. 
  • New website, marketing material & video presentations to promote our new direction. Continuing our aim to be a market leader as insect monitoring specialists. 
  • Working towards awards for export and innovation.

Future of IPS

“I have a vision of IPS becoming one of the key players in promoting pheromone usage in the global agricultural & pest control markets. Our main strategy to reach this goal will be built upon the foundation of IPS’s core values, focusing on sales growth, customer service, innovation of new products and solutions for our growing global customer base. To enable this in 2016 we relocated to larger, state-of-the-art premises near Liverpool.

"This has made it possible for us to enter an exciting new phase of fast and sustainable growth in production and sales. The new headquarters provides us with significantly more office space, storage facilities, labs, development area and bespoke production areas. Furthermore, in 2017 we invested in a new range of custom-made manufacturing and packing machinery, which will enable us to manufacture and market a wide range of new sticky board products for the PCO, agricultural and animal care markets.

"This represents an exciting new stage for IPS and we look forward to continuing this growth and development as we move forward. Our aim for the future is to offer a full solution, starting with monitoring systems to detect the pest and then backed by a control product, utilising pheromone technology. This would be along the lines of a lure and kill system, that utilises a killing agent in a controlled environment where the pheromone is used to lure the insect. This ultimately is a perfect system, where you still use a pesticide, but under a controlled situation. I believe that the technical team we are putting together at IPS will bring something new to the market in the next 5 years” -

Graeme Hartley – Managing Director – 01.01.2018